Concept & Vision

Tobyne is more than just a DJ—it’s a complete brand identity designed from the bottom up. The goal was to craft a unique and recognizable presence in the electronic music scene, combining a strong visual identity with engaging content. From the name and logo to social media strategy and video content, every element was carefully planned to establish Tobyne as a serious and professional brand.

Brand Delvopment

The first step was developing a unique DJ name that was catchy, memorable, and available across social media. Tobyne was chosen for its modern and dynamic feel, making it suitable for an electronic music artist.

Once the name was set, we designed a strong visual identity that aligned with the brand’s energy. The logo was crafted to be bold and clean, ensuring it would stand out on event posters, merchandise, and social media. The color scheme and typography were chosen to create a sleek, professional, yet creative aesthetic.

Tobyne - Logo (Sketch)

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AAH STUDIO

MOMENTUM DAY

Momentum Day – Behind the Scenes


1. Visual Interface Design:

  • Developed a custom DJ-style UI overlay, incorporating elements such as animated equalizers, waveform visualizations, and turntable-inspired graphics.

  • Integrated a “Now Playing” display to provide real-time track information, improving audience engagement.

  • Applied glitch and scanline effects to create a high-tech, cyber-inspired aesthetic.


2. Content Strategy and Optimization:

  • Structured the visual assets for use across live performances, streaming, and social media content.

  • Ensured the designs were optimized for platforms like TikTok, Instagram, and YouTube, making them versatile for promotional use.